Hope Against Hype - Accountability in Biopasts, Presents and Futures

We are today wholly accustomed to being daily bombarded with (often competing)
claims about the seemingly limitless potential and promise of transgenics, predictive
medicine, reproductive science, bioinformatics and much else besides. Stories of
new breakthroughs and advances mesh with ‘our’ culturally embedded sense of the
steady march of enlightenment progress. Each announcement seems to index a sequential
pulse in the accomplishment of the ‘biotechnology revolution’. In more
grounded terms, the talking-up of biotechnology prizes open the accounts of funding
agencies and investors, in addition to winning the necessary support of various
critical allies (patients, publics, regulators, etc). In equal measure, hyper-expectations
feed into and fuel the complex counter concerns of oppositional cultures (new social
movements, NGOs, etc). And yet these accounts of revolutionary potentially sit
uncomfortably alongside our equally familiar experiences of unfulfilled promises,
the awkward absence of future benefits, treatments, rewards and profits. This is not
always the case, but more often than not, early hopes are rarely proportionate to
actual future results. This paper charts key features in the ‘dynamics of expectations’,
documenting the relationships between new hopes and emerging disappointments.
It explores the routes of agency in the construction of the present’s future and touches
on the possibilities for greater accountability in the political economy of biotechnological
expectations.

Keywords: hype, genomics, expectations